Live the elegance of Ascot ! Tweet
A day of glamour at Ascot with Aaron Kwok, Longines ambassador
St-Imier / Ascot, 14 June 2011 – For the fifth consecutive year, Longines is delighted to have been the Official Timekeeper for this esteemed event. This year the Swiss watchmaker, whose slogan is “Elegance is an attitude”, was also an associate sponsor of the Royal Ascot Fashion Show that took place in the Bessborough restaurant. Aaron Kwok, one of the most popular artists in Asia and the brand’s Ambassador of Elegance, was in Ascot on Tuesday 14th June.
Royal Ascot week is considered worldwide to be one of the most
prestigious sporting events of all time, combining tradition and high
performance for 300 years. In 2011, the luxury watchmaker will continue
its role as the Official Timekeeper of the flat race season at Ascot,
including Royal Ascot, ensuring technological precision and elegance
synonymous with both brands.
Longines has almost a century of experience in equestrian sport, gained in every corner of the world. The brand has chosen to support equestrian sports because it demands concentration, precision and experience. Furthermore, equestrian sport transmits a certain style and elegance; these are the values which form the very foundation of Longines’ watchmaking tradition and philosophy.